7u7b Privacy Policy

This Privacy Policy ("Policy") applies to all personal data collected, processed, and stored by 7u7b ("the Platform", "we", "us", "our") in connection with the online casino and sports betting services available at 7u7b.io and any associated mobile interfaces. It applies to all registered players, prospective users who browse the Platform without registering, and any individual who contacts 7u7b's support team.

By accessing the 7u7b Platform, registering an account, or submitting any personal information to us, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not use the Platform.

This Policy is incorporated by reference into 7u7b's Terms and Conditions. In the event of any conflict between this Policy and the Terms and Conditions regarding the handling of personal data, this Policy shall prevail.

For the purposes of this Policy, the data controller responsible for your personal information is 7u7b, operating the online gaming Platform at 7u7b.io and targeting the Bangladesh market with English-language content and services. All data protection enquiries, access requests, and complaints should be directed to the 7u7b support team at [email protected]. We aim to acknowledge all data-related correspondence within 5 business days.

7u7b collects personal data across several categories depending on the nature of your interaction with the Platform. The following table summarises the principal categories of data we may hold about you:

We do not intentionally collect special category data (such as health data, ethnic origin, religious beliefs, or political opinions) unless you voluntarily provide it in the context of a responsible gaming self-exclusion or support interaction. Any such data is handled with heightened care and used solely for the purpose for which it was provided.

7u7b collects personal data through several distinct channels. Understanding these channels helps you make informed decisions about the information you share with us:

4.1 Direct Collection

You provide data directly to us when you register an account, complete identity verification (KYC), make a deposit or withdrawal request, contact our support team, respond to a survey or promotion, or update your account profile. This is the primary source of identity, contact, and financial data we hold about you.

4.2 Automated Collection

When you access the 7u7b Platform, our systems automatically collect technical data including your IP address, device identifiers, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data. This data is collected via server logs, cookies, and similar tracking technologies described in Section 10 of this Policy.

4.3 Third-Party Sources

We may receive data about you from third parties in limited circumstances, including identity verification service providers used during KYC checks, payment processors (such as bKash, Nagad, Rocket, and Upay) who confirm transaction status, fraud prevention and anti-money-laundering screening services, and game software providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, Spribe) who may share session or outcome data for dispute resolution and game integrity purposes. We require all third parties to handle your data in a manner consistent with this Policy.

7u7b uses the personal data it collects for the following purposes:

• Account management: Creating and maintaining your registered account, verifying your identity, and managing your preferences and settings.
• Transaction processing: Facilitating deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfer; confirming payment method ownership; and maintaining accurate financial records.
• Platform security and fraud prevention: Detecting and preventing unauthorised access, multi-accounting, bonus abuse, money laundering, and other prohibited conduct as defined in our Terms and Conditions.
• Responsible gaming: Monitoring gameplay patterns to identify potential problem gambling behaviour, enforcing self-exclusion and deposit limit requests, and complying with age verification obligations. The 21+ age restriction is rigorously enforced using the data we collect.
• Customer support: Responding to enquiries, resolving disputes, processing complaints, and improving the quality of our support interactions.
• Legal and regulatory compliance: Meeting our obligations under applicable anti-money-laundering frameworks, record-keeping requirements, and responding to lawful requests from competent authorities.
• Platform improvement: Analysing aggregated usage data to improve game selection, interface design, load performance, and overall user experience across devices commonly used by players in Bangladesh, including Dhaka, Chittagong, Sylhet, and other regions.
• Marketing communications: Sending promotional offers, bonus announcements, and product updates where you have explicitly opted in to receive such communications. You may withdraw consent at any time via your account settings or by contacting support.
• Personalisation: Tailoring game recommendations, promotional offers, and platform content based on your preferences and usage history, where you have not opted out of personalisation features.

We do not use your personal data for automated decision-making that produces significant legal effects, except in the context of fraud detection and responsible gaming safeguards, where automated flags always trigger human review before any account action is taken.

7u7b relies on the following legal bases when processing your personal data:

• Contractual necessity: Processing required to perform the contract between you and 7u7b — specifically, operating your account, processing wagers, and handling payments. Without this processing, we cannot provide the services described in our Terms and Conditions.
• Legal obligation: Processing necessary to comply with applicable legal requirements, including anti-money-laundering checks, identity verification, and record retention obligations.
• Legitimate interests: Processing carried out in pursuit of 7u7b's legitimate interests where those interests are not overridden by your rights. This includes fraud prevention, platform security, responsible gaming monitoring, and analytics used to improve the Platform.
• Consent: Processing based on your freely given, specific, and informed consent — principally for marketing communications and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.

7u7b does not sell, rent, or trade your personal data. We may share your data with the following categories of recipients only where necessary and proportionate:

7.1 Service Providers

We engage carefully selected third-party service providers who process data on our behalf under strict contractual data processing agreements. These include identity verification and KYC service providers, payment processing partners (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank), cloud hosting and infrastructure providers, fraud detection and cybersecurity services, and customer support platform providers. All such providers are contractually prohibited from using your data for their own purposes.

7.2 Game Software Providers

Games on the 7u7b Platform are delivered by third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe. These providers may receive technical session data (such as player session identifiers and game outcomes) strictly for the purposes of delivering gameplay, ensuring game integrity, and resolving disputes. They do not receive your identity or financial data except where required for regulatory compliance by their own licensing obligations.

7.3 Legal and Regulatory Disclosure

We may disclose your personal data to law enforcement agencies, regulatory authorities, courts, or other competent bodies where we are required to do so by applicable law, court order, or where disclosure is necessary to protect the rights, property, or safety of 7u7b, its players, or the public. We will notify you of any such disclosure where we are legally permitted to do so.

7.4 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or substantially all of 7u7b's assets, your personal data may be transferred to the successor entity. We will notify affected players of any such transfer and ensure that the successor entity is bound by privacy obligations at least as protective as those set out in this Policy.

7u7b retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:

• Account and identity data: Retained for the duration of your active account plus a minimum of 5 years following account closure, in accordance with anti-money-laundering record-keeping best practices.
• Transaction and financial records: Retained for a minimum of 5 years from the date of the transaction to support financial auditing and legal compliance obligations.
• Support and communications data: Retained for 3 years from the date of the last interaction, or longer if the communication relates to an open dispute or legal proceeding.
• Technical and usage data: Generally retained in aggregated or anonymised form for analytical purposes. Raw log data is typically purged after 12 months.
• Marketing preference data: Retained until you withdraw consent or for 2 years following your last meaningful interaction with the Platform, whichever is earlier.

When data is no longer required, it is securely deleted or irreversibly anonymised so that it can no longer be associated with any individual. Anonymised data may be retained indefinitely for statistical and research purposes.

7u7b implements a layered security framework designed to protect your personal data against unauthorised access, accidental loss, alteration, and disclosure. Our security measures include:

• SSL/TLS encryption: All data transmitted between your device and 7u7b's servers is encrypted using industry-standard SSL/TLS protocols. You can verify this by the padlock icon in your browser's address bar when visiting 7u7b.io.
• Data encryption at rest: Sensitive data fields, including financial account references and identity documents, are encrypted when stored in our databases.
• Access controls: Internal access to personal data is restricted on a strict need-to-know basis. Staff with data access are subject to confidentiality obligations and regular security training.
• Two-factor authentication: 7u7b supports two-factor authentication (2FA) for player accounts. We strongly recommend enabling 2FA from your account security settings.
• Penetration testing and vulnerability management: Our Platform undergoes periodic security assessments to identify and remediate potential vulnerabilities before they can be exploited.
• Incident response: 7u7b maintains a documented data breach response plan. In the event of a breach that poses a risk to affected individuals, we will notify impacted players without undue delay and take all necessary remedial steps.

While we employ robust security measures, no online system can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying 7u7b immediately at [email protected] if you suspect any unauthorised use of your account.

The 7u7b Platform uses cookies and similar technologies (collectively "Cookies") to deliver a functional, personalised, and secure experience. Cookies are small text files stored on your device when you visit the Platform.

10.1 Types of Cookies We Use

• Strictly necessary cookies: Essential for the Platform to function. These enable core features such as account login sessions, security tokens, and shopping cart equivalents for bet slips. These cookies cannot be disabled without significantly impairing Platform functionality.
• Performance and analytics cookies: Collect anonymised data about how visitors use the Platform — pages visited, error messages encountered, and navigation paths. This data is used exclusively to improve Platform performance and user experience.
• Functional cookies: Remember your preferences such as language settings, game display options, and notification choices so you do not need to reconfigure them on each visit.
• Targeting and marketing cookies: Used with your consent to deliver relevant promotional content based on your interests and gameplay history. You may opt out of these at any time via your account preferences.

10.2 Managing Cookies

You can manage or delete cookies through your browser settings at any time. Please note that disabling strictly necessary cookies will impair your ability to use the Platform, including logging in and placing bets. Instructions for managing cookies in major browsers are available in each browser's help documentation. Opting out of marketing cookies does not affect your ability to access any core 7u7b product or service.

As a user of the 7u7b Platform, you have the following rights with respect to your personal data. To exercise any of these rights, please contact us at [email protected] with your registered account username and a clear description of your request:

• Right of access: You may request a copy of the personal data we hold about you, together with information about how it is processed.
• Right to rectification: You may request correction of any inaccurate or incomplete personal data we hold about you. You can update many data fields directly from your account profile page.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and no other legal basis applies. Note that we may be required to retain certain data for legal compliance purposes even after an erasure request.
• Right to restriction: You may request that we restrict the processing of your data in certain circumstances, such as while a dispute about accuracy is being resolved.
• Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
• Right to object: You may object to processing based on legitimate interests, including profiling for personalisation purposes. You may also opt out of direct marketing at any time.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.

We will respond to all verified data rights requests within 30 days. In complex cases, this period may be extended by a further 30 days, and we will notify you of any such extension. There is no charge for exercising your rights unless a request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply.

The 7u7b Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, process, or retain personal data belonging to individuals under the age of 21. If you are under 21, you are prohibited from accessing or using any service on the Platform.

If 7u7b becomes aware that it has inadvertently collected personal data from a person under the age of 21, it will take immediate steps to delete that data and permanently close the associated account. Parents or guardians who believe their child may have created an account on the Platform are encouraged to contact us immediately at [email protected] so the matter can be resolved promptly.

In order to operate the Platform and deliver its services, 7u7b may transfer your personal data to service providers and infrastructure partners located outside Bangladesh. Where such transfers occur, 7u7b takes reasonable steps to ensure that your data receives an equivalent level of protection to that afforded under this Policy. This may include contractual safeguards, data processing agreements, and assessments of the security practices of receiving parties.

Game data transmitted to international game studios (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe) is subject to the security standards maintained by those providers as part of their own regulatory and licensing obligations. 7u7b requires all international data recipients to maintain appropriate technical and organisational measures to protect player data.

7u7b reserves the right to update or modify this Privacy Policy at any time. The most current version will always be accessible at /privacy-policy. The "Last Updated" date at the top of this Policy reflects when the most recent revision was made.

Where changes are material — such as changes to the categories of data collected, the purposes for which data is used, or the parties with whom data is shared — we will notify registered players by email or via an in-platform notification at least 7 days before the changes take effect. Your continued use of the Platform after the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you should close your account and cease using the Platform before the changes take effect.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7u7b handles your personal data, please reach out to our support team. We are available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6).

Email: [email protected]

Please include your registered username and a concise description of your query or request. For data rights requests, please also include a copy of a government-issued ID so we can verify your identity before releasing or acting upon any personal data. We aim to acknowledge all privacy-related correspondence within 5 business days and to resolve requests fully within 30 days.